I think we’ll start with the concept of conscious consumerism.  I mean, that is what we are, consumers.  And, as much as we try to not consume, we end up doing just that.  So let’s try to find better ways to channel that need.  Conscious Consumerism is the idea that when you need to purchase an item or service you look for the healthiest, most fulfilling and eco-friendly option.  Nowadays, this is so easy since everyone is jumping on the “green” bandwagon.  But, that is where we have to be careful not to fall victim to the “greenwashing” trend that is very evident in corporate america.  I can help with that.  Best place to start?  See who owns what, follow the trail all the way to the top of the corporate food chain.  Who owns that supposedly healthier toothpaste in your bathroom? Maybe the original owner sold the company a long time ago for millions of dollars to a huge corporate entity?  hint-hint.  That happens a lot and it is disheartening to find out that the product you bought is not what you thought it was.

I love the cosmetics database over at Environmental Working Group’s Skin Deep site, http://www.cosmeticsdatabase.com/ . Ken Cook flat-out rocks and what he is doing is so important considering the overuse of toxins and chemicals in the beauty products.  You just type in the product and it gives you the listing and danger level of every ingredient found in the product.  It’s pretty scary sometimes but, definitely eye-opening. Now, raid your bathroom and gather up all of those “must have” products and see how they rate. As always, if you have any questions about alternatives when it comes to certain products contact me and I’ll help you out, we have tons of incredible discounts here at Nexyoo for earth friendly and super-healthy alternatives to those products you can’t live without!

Hi, I’m the Green Guru and I’ll be chatting with you on behalf of Nexyoo!  This is an exciting new venture where we’ll share recipes, information, product reviews and opinions.  I’ve been living an earth-friendly life for quite a few years now and am always amazed at how much I still have to learn.  Being sustainable and environmentally friendly is definitely fulfilling and yet it can be pretty daunting for a newbie.  I think, for me, reconnecting with Mother Earth really kicked in with the birth of my daughter.  You just don’t realize the dangers that lurk inside and outside of your home until you have a little one that you need to protect.  I started researching this and that and was amazed at what I discovered.  So, join me while I learn the ropes and share what I’ve learned so far.  And, as always, if you have anything to share, info that I don’t have, or you just want to say hey, send me a comment and keep it friendly.

I will use a rating system for products, books, movies, and generally anything that needs a rating.  My rating system will be 5 daisies for incredibly awesome and 1 daisy for a redonkulous fail.  I am always on the lookout for exciting new businesses who take being eco-conscious to the next level, so let me know if you find something!

So, what is Nexyoo?  Well, Nexyoo is what happens when you combine the journey for a greener lifestyle with the desire to empower small businesses, the distaste for the practices of corporate america, a mistrust of their mass-produced goods and the intent to give everyone and anyone the ability to generate an income that they can feel good about.

Our eco-consultants scour the internet searching for the best and brightest of the eco-friendly businesses and obtaining exclusive discounts for our members.  The members then use the discount, save money, help small businesses, buy green, and generate an income by referring Nexyoo to others.  They will then take that income and shop with Nexyoo providers, use the discount, save money, help small businesses…you see where I’m going with this right?  We call this the “closed loop economy” of Nexyoo, and believe me, it works.

So signup, check out our providers on a regular basis, we are adding new ones every day, and shop often!