I think we’ll start with the concept of conscious consumerism.  I mean, that is what we are, consumers.  And, as much as we try to not consume, we end up doing just that.  So let’s try to find better ways to channel that need.  Conscious Consumerism is the idea that when you need to purchase an item or service you look for the healthiest, most fulfilling and eco-friendly option.  Nowadays, this is so easy since everyone is jumping on the “green” bandwagon.  But, that is where we have to be careful not to fall victim to the “greenwashing” trend that is very evident in corporate america.  I can help with that.  Best place to start?  See who owns what, follow the trail all the way to the top of the corporate food chain.  Who owns that supposedly healthier toothpaste in your bathroom? Maybe the original owner sold the company a long time ago for millions of dollars to a huge corporate entity?  hint-hint.  That happens a lot and it is disheartening to find out that the product you bought is not what you thought it was.

I love the cosmetics database over at Environmental Working Group’s Skin Deep site, http://www.cosmeticsdatabase.com/ . Ken Cook flat-out rocks and what he is doing is so important considering the overuse of toxins and chemicals in the beauty products.  You just type in the product and it gives you the listing and danger level of every ingredient found in the product.  It’s pretty scary sometimes but, definitely eye-opening. Now, raid your bathroom and gather up all of those “must have” products and see how they rate. As always, if you have any questions about alternatives when it comes to certain products contact me and I’ll help you out, we have tons of incredible discounts here at Nexyoo for earth friendly and super-healthy alternatives to those products you can’t live without!